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In recent years, the U.S. ice cream sales and channels

January 27th, 2010

In recent years, the U.S. ice cream sales rise year by year, in 2004 total production of ice cream about 61 million liters per capita consumption of about 20 liters. From 1998 to 2003 the U.S. ice cream market, sales increased by 24% during this period except ice cream, yogurt, other types of beverage production and sales have continued to rise. Table 1 for the 2004 U.S. beverage production.

As early as 2002, the U.S. ice cream sales have been 20.5 billion dollars. Which household consumption more than 8 billion U.S. dollars, accounting for 39.5%; impulse spending 12.5 billion U.S. dollars, accounting for 60.5%. Consumers tend to children, families with children 34% of the monthly ice cream consumption of more than 3.8 liters.

Channel

Supermarkets as a major sales channels, sales of ice cream in the supermarket up to 86%; second place for the convenience stores, accounting for 11.4% of sales; grocery stores ranked third, accounting for 2%; other locations, accounting for 0.6%. Ice cream sold in supermarkets near 8O% for the half-gallon Family Pack. Manufacturers have a quick distribution system can be directly-to-end distribution, non-brand rental distribution system distribution system from other vendors, such as the Giri (Ben & Jerry’S) once rented Dreyer (Dreyer ’s) of the distribution system.

Entry Filed under: Ice Cream Knowledge/Articles