H&M Gelato Ice Cream Center

Ice-cream industry trends future

January 27th, 2010

In the low-end product is homemade ice cream brand. High value-added high-end products are the focus of research and development. The high-end ice cream products in the market share of the total less. And the high-end market in China, occupies an overwhelming share of foreign brands. The proportion of domestically produced high-end ice cream will be gradually expanded, but the absolute amount is still less than normal.

(1) Health as a major fashion trend

At present the domestic ice cream market is fiercely competitive. Whether domestic brands Mengniu, Yili, or foreign brands Nestle, and the way the snow. To seek to develop, are exploring a new path. Delicious ice cream is indeed always attract a large number of followers for their rush. Nevertheless, there are some consumer groups. Beauty, as many white-collar fashion conscious or have health care in the elderly population even in the heat of summer there will be superhuman willpower to refuse to delicious ice cream, it is because they take better care of their own body, to understand that their own health. “Delicious” is no longer the sole pursuit of ice cream in flavors added in addition to a healthy, green, culture and other new requirements. Be able to ice cream such a high-calorie, high fat snack foods into a low-calorie, low fat, healthy foods, which is a new trend of development. This stylish casual healthy delicious ice cream in a perfect combination. Believe that both fear Fashion Beauty body aliasing or worry too much cholesterol in the elderly will not be resisted.

(B) the low-end market will continue to occupy large share of the

Throughout this year, the domestic ice cream market, recalling last year’s market. We can see that the low-end ice cream products continue to occupy large share of the overall market. The low-end products in the domestic ice cream market is one-third of the world. The first is mainly engaged in low-end products, Hongbao Lay, Tin ice, reed and other domestic second-tier brands, their target firmly locked in the low-end product development. Second, at the low-end products occupy a larger advantage in the domestic first-line brand Yili, Mengniu and so on, although they had begun development of high-end products, but in the low-end products remained the cornerstone of the enterprise. Finally, the high-end market share in the absolute superiority and road snow and Nestle and other foreign brands. They have changed a single high-end strategy to make significant inroads into the low-end market. As China’s largest ice cream market space, consumer many levels, and need a variety of grades of ice cream. Therefore, our low-end market will continue to occupy large market share.

(Iii) high-end market share of the expansion

Foreign ice cream brand this year, although the low-end products are more involved. However, China’s high-end ice cream market as a whole to control, and not weakened, in addition, this year the domestic first-line high-end brands have speed up the layout of the market. The overall share of high-end market gradually expanding. For domestic brands, both in order to enhance their capability to stand on a highly favorable to compete with foreign brands, or brands in order to enhance the effectiveness of their own: either from the perspective of the level of domestic consumption, or in order to enhance the profits of the enterprise’s own thinking. Into a high-end market is the only way. There is also a golden opportunity. High value-added high-end products will be the focus of future development. Went together to the culture with foreign brands in the high-end market. Cultivate a loyal consumer groups, is the best choice for the future of domestic brands. Domestic brands only stick to the low-end market, control of the high-end market. In an orderly manner in order to form a powerful system to foreign brands healthy competition.

Entry Filed under: Ice Cream Knowledge/Articles